HEAD NORTH WITH WARNERS
START YOUR OUTDOOR SEASON EARLY AND BE INSPIRED IN HARROGATE
At the Great Yorkshire Showground, Harrogate, HG2 8NZ.
This is Warners only day visitor event, attracting our second largest day visitor footfall of over 6500, aimed at driving buyers into the market pre-Easter and working hard together with the industry to generate early sales.
This event in late March, aims to invigorate the market for the season ahead. We work together with the trade to drive buyers to every stand and give each company a sales boost at this time of year.
Having previously held a show in Yorkshire for many years and realising the value of this area, Warners are delighted to be able to offer and work with The Yorkshire Event Centre in Harrogate, especially after their significant investment in the venue. Now in its fifth year, the show continues to grow, and proves to be a very strong starting point to our show season.
WHO ARE THE VISITORS?
This day visitor event will encourage motorhome buyers into the market early, while also ensuring visitors purchase their vital camping accessories for the season ahead. Day visitors will be able to pre-book tickets and get a discounted entry of £5.00 (on the door £7.00). We will also be working with local campsites to encourage visitors to stay in the area and take advantage of good early season rates.
The show will be marketed through the vast Warner’s portfolio of outdoor leisure titles, market leading magazines MMM and What Motorhome, magazines with a combined ABC figure of 35,231 as well as local press and further promotions. A series of email campaigns will be sent to our Showgoer database of over 25,000 inviting them to the event. We will also promote via The Caravan Club, Camping and Caravanning Club and Motorcaravanners Club, a combined target audience of 672,500 members. By working closely with them and their sites local to Harrogate we will look to drive a huge day visitor presence.
Continued for 2018 due to it’s success, tickets will be handled by marketing giant Ticket Factory, we will target potential new visitors through their various channels, reaching their multimillion UK wide audience
A comprehensive external marketing campaign will also be executed with selected show partners.
All trade space is very competitively priced per square metre. We can offer indoor, outdoor grass and outdoor hard standing space.
- Warners return to the North
- Harrogate, a popular tourist destination
- The Great Yorkshire Showground, very well known venue
- Day visitor event designed to drive buyers
- Pre-Easter, stimulate the market early
- Indoor and outdoor trade space
- Buy into Warners extensive marketing campaign