WARNERS SHOWS TRAVELS EAST TO THE UK HOLIDAY HOTSPOT OF NORFOLK

At the Norfolk Showground, Norfolk NR5 0TT.

130+ TRADERS | 12,000sqm EXHIBITION AREA

CONCEPT

A fun and great value motorhome event in the middle of Summer and close to the coast. This event will drive mid-season buyers to change their current vehicles and to purchase their essential camping accessories.

WHY NORFOLK?

There are no other shows in the East close to the coast, with excellent camping areas, in an affluent area. The showground is beautiful with an untapped holiday area and audience.

  • Driving sales at the height of the season
  • No other show in the East
  • Over 5,000 day visitors
  • Almost 3,000 campers on site
  • Excellent road links with Park + Ride Service
  • Affluent area
  • Excellent holiday location and near to the coast
  • A substantial marketing campaign in place including internal and external publishers
  • Working closely with all the major clubs
  • Trade overnight camping facilities provided
  • Website and e-shot promotion opportunities available

WHO ARE THE VISITORS?

Now in it’s fifth year and well and truly established, we will continue to offer visitors discounted entry to increase footfall. Current motorhomers looking for a great value weekend will visit Norfolk. Buyers will want great mid-season deals and to pick up their camping essentials for the rest of the season.

MARKETING POWER

The show will be marketed through the vast Warner’s portfolio of outdoor leisure titles, including market leading magazines MMM & Campervan. Our magazines printed products reach a combined circulation of 59,000 people each month supplemented with 55,500 email recipients, 1 million unique views per month on our consumer website (www.outandaboutlive.co.uk), and 128,000 social media followers. We will also promote via The Caravan and Motorhome Club and Camping and Caravanning Club, a combined target audience of 665,000 members. By working closely with them and their sites local to Harrogate we will look to drive a huge day visitor presence.

Due to its success, ticket fulfilment will continue to be handled by marketing giant Ticket Factory. Their platform gives us ongoing potential to target new visitors through their various channels, reaching their multimillion UK wide audience.

A comprehensive external marketing campaign, both in print and digital will also be executed with selected show partners.

CLUB INVOLVEMENT

We will be working with all the major clubs, to secure their own club camping areas as well as offering day visitor discounts to drive a huge day visitor presence.

TRADE PRICES

All trade space is very competitively priced per square metre. All space is offered outside and is all on grass.