NEW LAUNCH FOR
WARNERS SHOWS IN 2017

See us take our classic rock themed show to the Bath & West Showground,
Shepton Mallet, BA4 6QN.

CONCEPT

A fun and great value motorhome event late Summer and within two hours
from a number of major cities. This event will drive late season buyers to
change their current vehicles and to purchase their essential motorhome,
caravan and camping essentials.

WHY Shepton?

Great showground with easy access, plenty of room to keep growing the
show and a good road network and infrastructure on-site. The showground is
in an affluent area with excellent indoor space for our evening entertainment.

WHO ARE THE VISITORS?

Primarily current motorhomers and caravanners looking for a great value
weekend away. Also buyers trying to discover that late-season deal/special
o er or who are continuing to buy their camping essentials for the rest of the
year. With over 1000 units expected to be camping on-site over the weekend
visitors can enjoy over 100 traders so the Southwest Motorhome Show will be
full of buyers and bargain hunters.

MARKETING POWER

As usual, the show will be marketed through the vast Warners’ portfolio of
outdoor leisure titles, market leading magazines, MMM, Caravan and What
Motorhome – boasting a combined ABC  gure of over 45,000. Our consumer
website outandaboutlive.co.uk (which receives over 2.5 million users per year)
is the most popular way for visitors to book camping pitches at our shows.
We also send a series of email campaigns to our Showgoer database of over
25,000 inviting them to each event, all this, plus a vast range of additional
well-tested and perfected marketing activities help target a captive audience.
A free showguide is given to ALL visitors to the exhibition with reduced
advertising rates for trade stand holders to further promote your message
whilst on-site and for after-sales.

SHOW THEME

The show boasts a good array of fantastic live evening entertainment to
support the classic rock theme over four nights which will be a great pull for
our visitors. Great headlining tribute acts in our first year include Queen B,
Pure Meatloaf and TooRex.